Sledgehammer video
http://en.wikipedia.org/wiki/Sledgehammer_(song)
http://www.imdb.com/title/tt0435717/
http://www.mvdbase.com/video.php?id=11311
http://fliiby.com/file/70544/fsw3rol7mc.html
Take on me video
http://en.wikipedia.org/wiki/Take_on_Me
http://en.wikipedia.org/wiki/Rotoscoping
Director research
http://www.steve-barron.com/
http://en.wikipedia.org/wiki/Steve_Barron
http://www.imdb.com/name/nm0006625/
http://www.mvdbase.com/tech.php?last=Barron&first=Steve
Tuesday 23 February 2010
resaerch into Director
Steve started making videos in 1977 for artist like The Jam, Human league and Adam and the ants. His music videos helped inspire the formation of MTV. He directed many of the 1980s' most memorable music videos, including "Billie Jean" by Michael Jackson "Money for nothing" by Dire straits, and "Take on me" by A-ha. In 1987 his Foray into network television won him an Emmy for “Hans my hedgehog” and the “Storyteller” pilot for NBC. In the same year he made “Fearnot” and the year after made “Sapsorrow”. In 1984, he directed the sci-fi comedy Electric Dreams, which won him best director at the Madrid film festival and a public prize for best film at the Avoriaz fantastique film festival in France. He went on to direct several episodes of the television series The Storyteller before returning to the big screen, directing films such as Teenage Mutant Ninja Turtles in 1990, The Adventures of Pinocchio in 1996, Rat in 2000 and Mike Bassett: England Manager in 2001. He told Cinefantastique that The Adventures of Pinocchio is his favorite book and that the film version, which he both wrote (with assistance) and directed, was his dream project.
Barron has also directed several award winning miniseries, such as Merlin (1998), Arabian Nights (2000) and DreamKeeper (2003) for Hallmark Entertainment. In 1990 Barron made only 8 music videos in early 90's and made his last music video in 1993 for David Bowie's "As the World Falls Down". In 1990 Steve’s second feature stunned the movie industry by becoming the first independent feature to break the 100 million dollar theatrical barrier in the U.S “teenage mutant ninja turtles” grossed over 350 million dollars worldwide.
In 1991 Steve returned to making music videos and won him self a Grammy nomination for Dire Straits “Calling Elvis” and the billboard best director award for Natalie Cole’s “Unforgettable” duet with her farther, which reached number 1 across the world, selling over 12 million albums. In 1992 he got another MTV video of the year nomination with Def Leppard’s “Let’s get Rocked” for it’s innovative and unique use of computer animation.
In 1993 he directed the Dan Ackroyd feature “cone heads” For paramount and was executive producer for Sylvester Stallone, Sharon stones picture “The Specialist” and the very successful “while you are sleeping” He was also executive producer on “ReBoot” the first fully animated network series
In 1996 he directed “the adventures of Pinocchio”
In 1998 he directed “Merlin” which was a mega series and cost 30 million dollars to make. This set a record for the most adult viewers aged 18-49. These were the highest ratings since 1984. This also got nominated for many awards, 15 Emmy’s, 4 Golden globes, and a DGA nod for outstanding directing.
In 1999 Steve completed “Arabian nights” for ABC network in America. This show was aired on ABC and BBC 1 similtainously. This brought him 5 more Emmy nominations and US national critics nomination.
In 2000 he produced and directed the movie “Rat” which premiered in Dublin, Ireland. It’s a dark comedy about a man turning into a rat after coming home one night from the pun, not feeling that well. Steve’s next comedy was “Steve bassets England manager” A spoof documentary film starring Ricky Tomlinson as a national soccer coach. The film had a wide theatrical release in the UK in 2001. This was a government funded film and entertainment distributers, taking 6 million dollars and charting at number three in it’s first 4 weeks.
In 2002 he spent 24 million dollars for an Indian mini series epic for Hallmark and ABC. This was called “Dreamkeeper” The production won him a gold at the Chicago international TV festival and an Emmy for best visual effects.
Steve is an executive producer for the feature documentary “peace one day” which premiered at the Edinbourgh film festival in 2004.
In 2005 steve wrote and directed the independent feature fim “choking man”.
In 2006 he was presented with “outstanding achievement in music video” award at the Hammersmith Palais in London.
In 2008 he co-produced “the day after peace” a feature Documentary with Jeremy Gilley as director, this was premiered in Cannes.
Steve is currently developing a large scale fantasy series for the BBC with carnival films. This is a screen play of a cult novel called “Slow down Arthur, stick to thirty” In the spring he begins production on his next feature called “Prakash” which is set in India.
I would say the directors target audience effects a young audience from mid teens to early twenties. Due to the fact that the directors videos involves a lot of effects and computer animated effects so the target audience would like cartoons and computer games. It effects them in a way to say comments like this:
A ha - take on me music video
tc5arelove bloody cool video. I'd love to be her.
phishpaste0 This has got to be the best music video I've ever seen. So advanced for it's time.
mattnkagome this music video proves that even normal people can like fictional cartoon characters.
Dire straits - moey for nothing
rfitzhen Brilliant Video
marek7805 revolutionary video! first ever of this kind
Deaf leppard - let's get rocked
Cryten1974
@TaylerLessard yes this is the official video, I remember when I first saw it, was the second music video I'd seen using computer animation Dire Straits Money for Nothing being the other
According2topher GREAT, intentionally campy hard glam-rock song, with a similar video that was ahead of its time!!
aijunk lolSupposedly he's supposed to be portraying "Bart Simpsons"
GeorgeStrait1986 Cute Video
Barron has also directed several award winning miniseries, such as Merlin (1998), Arabian Nights (2000) and DreamKeeper (2003) for Hallmark Entertainment. In 1990 Barron made only 8 music videos in early 90's and made his last music video in 1993 for David Bowie's "As the World Falls Down". In 1990 Steve’s second feature stunned the movie industry by becoming the first independent feature to break the 100 million dollar theatrical barrier in the U.S “teenage mutant ninja turtles” grossed over 350 million dollars worldwide.
In 1991 Steve returned to making music videos and won him self a Grammy nomination for Dire Straits “Calling Elvis” and the billboard best director award for Natalie Cole’s “Unforgettable” duet with her farther, which reached number 1 across the world, selling over 12 million albums. In 1992 he got another MTV video of the year nomination with Def Leppard’s “Let’s get Rocked” for it’s innovative and unique use of computer animation.
In 1993 he directed the Dan Ackroyd feature “cone heads” For paramount and was executive producer for Sylvester Stallone, Sharon stones picture “The Specialist” and the very successful “while you are sleeping” He was also executive producer on “ReBoot” the first fully animated network series
In 1996 he directed “the adventures of Pinocchio”
In 1998 he directed “Merlin” which was a mega series and cost 30 million dollars to make. This set a record for the most adult viewers aged 18-49. These were the highest ratings since 1984. This also got nominated for many awards, 15 Emmy’s, 4 Golden globes, and a DGA nod for outstanding directing.
In 1999 Steve completed “Arabian nights” for ABC network in America. This show was aired on ABC and BBC 1 similtainously. This brought him 5 more Emmy nominations and US national critics nomination.
In 2000 he produced and directed the movie “Rat” which premiered in Dublin, Ireland. It’s a dark comedy about a man turning into a rat after coming home one night from the pun, not feeling that well. Steve’s next comedy was “Steve bassets England manager” A spoof documentary film starring Ricky Tomlinson as a national soccer coach. The film had a wide theatrical release in the UK in 2001. This was a government funded film and entertainment distributers, taking 6 million dollars and charting at number three in it’s first 4 weeks.
In 2002 he spent 24 million dollars for an Indian mini series epic for Hallmark and ABC. This was called “Dreamkeeper” The production won him a gold at the Chicago international TV festival and an Emmy for best visual effects.
Steve is an executive producer for the feature documentary “peace one day” which premiered at the Edinbourgh film festival in 2004.
In 2005 steve wrote and directed the independent feature fim “choking man”.
In 2006 he was presented with “outstanding achievement in music video” award at the Hammersmith Palais in London.
In 2008 he co-produced “the day after peace” a feature Documentary with Jeremy Gilley as director, this was premiered in Cannes.
Steve is currently developing a large scale fantasy series for the BBC with carnival films. This is a screen play of a cult novel called “Slow down Arthur, stick to thirty” In the spring he begins production on his next feature called “Prakash” which is set in India.
I would say the directors target audience effects a young audience from mid teens to early twenties. Due to the fact that the directors videos involves a lot of effects and computer animated effects so the target audience would like cartoons and computer games. It effects them in a way to say comments like this:
A ha - take on me music video
tc5arelove bloody cool video. I'd love to be her.
phishpaste0 This has got to be the best music video I've ever seen. So advanced for it's time.
mattnkagome this music video proves that even normal people can like fictional cartoon characters.
Dire straits - moey for nothing
rfitzhen Brilliant Video
marek7805 revolutionary video! first ever of this kind
Deaf leppard - let's get rocked
Cryten1974
@TaylerLessard yes this is the official video, I remember when I first saw it, was the second music video I'd seen using computer animation Dire Straits Money for Nothing being the other
According2topher GREAT, intentionally campy hard glam-rock song, with a similar video that was ahead of its time!!
aijunk lolSupposedly he's supposed to be portraying "Bart Simpsons"
GeorgeStrait1986 Cute Video
analysis of two contemporary music videos
Peter Gabriel - Sledgehammer
The shots in sledgehammer are almost the same all the way through. Although the beginning is strange, it involves what goes on inside the body and cuts to shots going more to the outer body, so arterie, veins, blood vessels, eye, mouth, ear, eyes and then zooms out to the face. this has no relevance of what the song is about although the shots do cut well with the beat. I suppose you could say that it gives a more extreme indepth of the artist. The does continue to go more out through out the song, it goes from a close up of his face so you can see the artist performing the song, to a medium close up of the artist when it hits the chorus. The video is filmed in medium close up most of the way through which I think is good because the audience can see the artist performing the song and there can be entertaining effects going on in the background which there is, to grab the audience attention. Bit like radiohead "no suprises" whwere it is filmed all in close but the lead singer has to his breath under water for a minute, somthing extra to grab the audience attention.
Technically through most of this video there isn't a set there are effects going on behind him. It's a very colourful video, the lightings bright which suits the song because it's up beat and wacky. The only time when there is a set is near the end of the song, it's a tiled floor with an eventful wall with paintings as windows which look like effects. I think this is intesting because it makes you think were they actually using effects in the first place, was it just an animated look a like wall.
The clear use of interesting editing and lyrics and visuals in this are what ever the artist sings it appers in the back ground as effects. So for example "you could have a big dipper" a black bored turns up behind him with a moving big dipper chalked on it. Or "you could have a steam train" a steam train goes around his head. I think this is handy because the lip syncing is pixelated, so if the audience are finding it difficult to lip read, then it's going on right in front of them. With the editing and the music, there is a little dance routine which where the artist stamps his feet to the drum beat, one foot goes down for the bass drum, the other for the snare. The artist has had to be speeded up in order to match the beat.
funny genre this song, it's a combination of Jazz/rock/pop. Can't see anythin in the video which relates to Jazz or rock but pop yes. Apart from it being clourful and flamboyent, at the end of the video the artist is made of stars. This had ben shown in other pop videos of it's time like "tainted love" by soft cell.
This video is mostly concept based with also a lot of performance involved of the artist lip syncing and dancing. There is concept stuff going on at the same time but when the song goes into the solo, it's just the concept based stuff going on.
The colourful backgrounds, later on in the song do reperesent the artist as being colourful and flamboyent as well whn the artist is trying on different coloured shirts.
I feel the intended audience for this video would be both male and female, who are middle aged and around when this video was made. Or possibally now, the age range could creep into mid sixties due to the age relation. So that audince will feel it's right to like that video.
A-ha - take on me
The first thing that grabs my attention in this video are the comic book picturers and the use of the camera with them, I didn't think you could zoom out of a picture and make it look well focused. Not only that but also the combination of cuts and zoom outs of the comic book camera to the beat of the music. To begin with it just a combinaton of exteme close ups of the pictures but to give it more of a variety, it zooms out to the sound of the keyboared. I think this is interesting because if you just had continuous cuts of extreme close ups it would eventually get boring. One interesting shot I liked was when they were following the couple when they are getting chased through the commic book beause it is all rotoscoped and I would think that is pretty tough to do, so it's good that they took a challenge and made it look good.
The set looks interesing because some of it is rotoscoped and some of it isn't. For example when the actress and lead singger are looking at each other through a window, one side of the set is rotoscoped and the other isn't. It's only when they switch the camera to the other side of the mirror, the set switches to being the oppisites. I like the way they have taken somthing which would look boring, because to people looking at each other through a window will get boring after a few seconds, and made it look clever and eye catching. The lighting doesn't light the set that well, probably because they are trying to make the rotoscoping more eye catching.
The only relationship I can find with the lyrics and the visuals are when the lead singer says " i'll be coming for you anyway", the lead singer pops up at the end of the video again. This is a good thing for two reasons, one it shows there is a narrative and two, it's a happy ending, which is a pround thing to see because if you had a sad ending, the audience would turn away from that video and song and would not want anything to do with it.
rotoscoping you could say is intertextuality, due to the fact that it's old fashioned and it had been going way before the video was made.
This genre of music is rock pop parts in the video which go with that are the quick editing, the costumes look like very rock pop style and the instruments. The key boared would reperesent pop and then guitar reperesent rock and so do the drums.
Most of it is narrative based but there is a little bit of perfomance where the band are playing behind window, also switching from rotoscope to normal when the peds down. Most is the women getting pulled into a comic book by a man she likes, them being in the comic book, women waiter screwing up the comic book, couple getting chased by racers, her ging out of the comic book again, rushing home then meeting up with the man which she liked in the comic book in the real world.
I think this video promotes the band in a way of saying no to flash, not to boring. The reason I say this is beacause most of this video is rotoscoped and the only colours they use are black and white which are normal colours. judging by this you could say the band are not stupid, there not arrogent, there not flamboyent, there not weird, there a normal well behaved band. Plus the clothes that they whear are not flash or boring, there just on the money.
Obvious audience for this band would be people from Norway becasue that's where the band are from and back in there day you could say a young audience of males and females aged from early teens to mid twenties. Although now because there older, older audiences could creep into mid thirties to mid fourties because of the age relation.
The shots in sledgehammer are almost the same all the way through. Although the beginning is strange, it involves what goes on inside the body and cuts to shots going more to the outer body, so arterie, veins, blood vessels, eye, mouth, ear, eyes and then zooms out to the face. this has no relevance of what the song is about although the shots do cut well with the beat. I suppose you could say that it gives a more extreme indepth of the artist. The does continue to go more out through out the song, it goes from a close up of his face so you can see the artist performing the song, to a medium close up of the artist when it hits the chorus. The video is filmed in medium close up most of the way through which I think is good because the audience can see the artist performing the song and there can be entertaining effects going on in the background which there is, to grab the audience attention. Bit like radiohead "no suprises" whwere it is filmed all in close but the lead singer has to his breath under water for a minute, somthing extra to grab the audience attention.
Technically through most of this video there isn't a set there are effects going on behind him. It's a very colourful video, the lightings bright which suits the song because it's up beat and wacky. The only time when there is a set is near the end of the song, it's a tiled floor with an eventful wall with paintings as windows which look like effects. I think this is intesting because it makes you think were they actually using effects in the first place, was it just an animated look a like wall.
The clear use of interesting editing and lyrics and visuals in this are what ever the artist sings it appers in the back ground as effects. So for example "you could have a big dipper" a black bored turns up behind him with a moving big dipper chalked on it. Or "you could have a steam train" a steam train goes around his head. I think this is handy because the lip syncing is pixelated, so if the audience are finding it difficult to lip read, then it's going on right in front of them. With the editing and the music, there is a little dance routine which where the artist stamps his feet to the drum beat, one foot goes down for the bass drum, the other for the snare. The artist has had to be speeded up in order to match the beat.
funny genre this song, it's a combination of Jazz/rock/pop. Can't see anythin in the video which relates to Jazz or rock but pop yes. Apart from it being clourful and flamboyent, at the end of the video the artist is made of stars. This had ben shown in other pop videos of it's time like "tainted love" by soft cell.
This video is mostly concept based with also a lot of performance involved of the artist lip syncing and dancing. There is concept stuff going on at the same time but when the song goes into the solo, it's just the concept based stuff going on.
The colourful backgrounds, later on in the song do reperesent the artist as being colourful and flamboyent as well whn the artist is trying on different coloured shirts.
I feel the intended audience for this video would be both male and female, who are middle aged and around when this video was made. Or possibally now, the age range could creep into mid sixties due to the age relation. So that audince will feel it's right to like that video.
A-ha - take on me
The first thing that grabs my attention in this video are the comic book picturers and the use of the camera with them, I didn't think you could zoom out of a picture and make it look well focused. Not only that but also the combination of cuts and zoom outs of the comic book camera to the beat of the music. To begin with it just a combinaton of exteme close ups of the pictures but to give it more of a variety, it zooms out to the sound of the keyboared. I think this is interesting because if you just had continuous cuts of extreme close ups it would eventually get boring. One interesting shot I liked was when they were following the couple when they are getting chased through the commic book beause it is all rotoscoped and I would think that is pretty tough to do, so it's good that they took a challenge and made it look good.
The set looks interesing because some of it is rotoscoped and some of it isn't. For example when the actress and lead singger are looking at each other through a window, one side of the set is rotoscoped and the other isn't. It's only when they switch the camera to the other side of the mirror, the set switches to being the oppisites. I like the way they have taken somthing which would look boring, because to people looking at each other through a window will get boring after a few seconds, and made it look clever and eye catching. The lighting doesn't light the set that well, probably because they are trying to make the rotoscoping more eye catching.
The only relationship I can find with the lyrics and the visuals are when the lead singer says " i'll be coming for you anyway", the lead singer pops up at the end of the video again. This is a good thing for two reasons, one it shows there is a narrative and two, it's a happy ending, which is a pround thing to see because if you had a sad ending, the audience would turn away from that video and song and would not want anything to do with it.
rotoscoping you could say is intertextuality, due to the fact that it's old fashioned and it had been going way before the video was made.
This genre of music is rock pop parts in the video which go with that are the quick editing, the costumes look like very rock pop style and the instruments. The key boared would reperesent pop and then guitar reperesent rock and so do the drums.
Most of it is narrative based but there is a little bit of perfomance where the band are playing behind window, also switching from rotoscope to normal when the peds down. Most is the women getting pulled into a comic book by a man she likes, them being in the comic book, women waiter screwing up the comic book, couple getting chased by racers, her ging out of the comic book again, rushing home then meeting up with the man which she liked in the comic book in the real world.
I think this video promotes the band in a way of saying no to flash, not to boring. The reason I say this is beacause most of this video is rotoscoped and the only colours they use are black and white which are normal colours. judging by this you could say the band are not stupid, there not arrogent, there not flamboyent, there not weird, there a normal well behaved band. Plus the clothes that they whear are not flash or boring, there just on the money.
Obvious audience for this band would be people from Norway becasue that's where the band are from and back in there day you could say a young audience of males and females aged from early teens to mid twenties. Although now because there older, older audiences could creep into mid thirties to mid fourties because of the age relation.
purpose of music videos
A music video are used to advertise the band or artist, it is basically an advert. The adverts are for the target audience, if they see a pop promo and they like the song and the artist it will hunger the audience into buying or downloading the song, which is what music videos intend to do. If they want to promote the artist they would shoot a performance based music video. If they want to promote the track, then the director would listen and analyze the song carefully and then plan a narrative and physically show it on film. We know if the pop promo is successful by how well the track has sold, that’s the theory but it could be a rubbish video but a good song. Some pop promo’s are famous because they have memorable parts in them such as Michael Jackson - thriller, with the dance routine, or Frankie goes to Hollywood - relax with the colored lights and peter Gabriel - sledgehammer due to the claymation and pixilation effects and being an advanced video for it’s time.
In the 1930's musicians would sing there songs of in action during a segement over cartoons. these cartoons would be made by warner bros and they later on did these in upcoming musical films.
In the 1940's there was somthing called promtional clips which were one song films amde for panoram visual duke boxes. These were musical selections of a band on a band stand movie set. It was mostly jazz bands/musicians that played in this type of clip. Also at this time the American billboard charts had started so this would have been a good break for musicians to get well known.
In the late 50s's the big bopper was the first to come up with the phrase music video. Also at this time the rise of music to television which was quite succeful because this meant rising stars could be more exposed where as before then the most popular place to be exposed was Hollywood.
further more at this time a visual duke box had been invented in France and short films were produced by many French artists. The use of this spread as different countries tried to invent somthing one better than this. Italy invented the cinebox and America invented the colour sonic. All this meant that local future stars could get more well known by the audience and get there songs in the charts. Therefore not only trying to be popular but being successful, considering the UK charts had also begun ealier in the decade (1952).
Early in the 60's in Canada, lip syncing was somthing new. Manny pitson pre recorded audio and then filmed artist in certain places and got them to lip sync the song. then edited the audio and visual together later. Most early songs like these were shot in the studio, on stage or in another location. This would give the audience somthing new to look at and for the artist to be presented in a different way.
The animals had one of the earlist performances in 1960's pop with "house of the rising sun". Back then this was high quality colour and the set was espicailly built for them, all of the band were in the video and features an edited combination of tracking shots, long shots and close ups. This had a big impact on audiences worldwide, it went number 1 in UK, Sweeden and was the first number 1 in America of the British invasion. http://www.youtube.com/watch?v=AgANuwSNsok
In 1966 Bob dylon had an attempt at the modern day music video with "subterranean homsick blues". Directed D . A Pennebaker, Trying to combine performance and narrative together. It involves bob dylan shuffleing cards with some of the lyrics on them. The video didn't promte the song to badly with it reaching the top 10 in the UK singles charts and 39 in the billboard top 40. On the plus side this was a inspired peice of film. http://www.youtube.com/watch?v=AQaDUD-a_EE Roling stone only ranked it 7 in 100 best videos at the time. Other bands and artist over the years have tried to copy this style of music video, artist like INXS with mediate using deliberate mistakes. Bloodhound gangs with the song mope for the copying use of cue cards. Weird al yankovic did it for Bob's video twice, one with "UHF" and "bob"He dresses up as bob and still has the use of cue cards with more letters written on each card.
This has also featured in a film called Bob Roberts which involves Tim Robbins in the same style ally way with the use of cue cards. The video for "Buzzards of green hill" by Les Claypool's fearless flying frog brigade copies the use of cue cards again. Alain chamford got sacked from his record company and got director Bruno Decharme to create an exact replica of the video.
The first proper modern day music video was the beatles with "strawberry feilds forever". Filmed on the 30th and 31st of January 1967. Directed by a Sweedish television director called Peter Goldman. The video involves jump cuts from day time to night time and the band spilling a load of paint on a piano. This was somthing new for the audience to look at and they liked it, with the song reaching number 8 in America. Most modern day music videos are made simular this, It was also an inspired peice of edited film. http://www.youtube.com/watch?v=-7NoOhmVMac This was selected along with "penny lane" the most influential music video of the 60's at New York MoMA.
In the 1970's most music video's were performance based, such as David Bowie, roxy music and the rolling stones. One act which stood out in particular was Adam and the ants and Adam ant Due to his wacky, mad, upbeat attitude and his charisma please the audience, which is why there songs did well in the charts. It got the audience to find the artist true nature, making there video look good therefore making the song successful due the the audience reaction.http://www.youtube.com/watch?v=Q1j7bOVEew0
Plus not forgetting "Bohemian Rhapsody" which was a recieved video and the song went number 1 in the UK singles charts. http://www.youtube.com/watch?v=2VXc2eZtPN0 Pop promos like this got the record companies to show there bands on tv with out them having to turn up and play. So on shows like top of the pops they could just play the video.
In 1981 the start of MTV came along and the first video to be shown on MTV were The Buggles with "video killed the radio star" Which indicates to me that the reason why they showed that first is so that they could say music video's have now taken over from radio. This video made the song a huge success and and topped the UK singles chart, Austrailian and reached number 10 in the Billboard hot 100. http://www.youtube.com/watch?v=jSJ27TgBvJE
In 1983 the most famous and successful video of all time was made. This would be Michael Jackson with "Thriller" The story behind this was there were eight other singles released before this one. When you release a new album the first song which you take off there, is going to cost the most to make the video for because you want to promote your album. After the first video the budget gets smaller, to a point where it is pointless, which was at the kind of stage that this song was at. The director said that it was pointless funding another because your albulm has been promoted enough. So Micheal Jackson decided to fund it himself, which payed off big time, the album sold four times more than it origanally did when it first came out. The video was shown at eleven o'clock due to the fact that at the time it was scary and may of effected the audience in a negetive way. Such as being more paronoid than before, sending out messages which people will refer differently to. You could say that this video was influenced by the film An Ameraican werewolf of London, due to the fact the film and the music video's share simularities such as werewolfs, scary moments, dark setting and both well received by the critics. The film did win two Oscars so it wasn't a bad film to try and copy. The album also won eight grammy awards and the video won two grammys and four MTV music awards. This also went in to the 2006 world record books as the most succesfull pop promo of all time. http://www.youtube.com/watch?v=p_MuUcxHATo
They carried on making famous music videos in the 80's, another one was "Take on me" by A-ha. The origanal video to this was shot in front of a blue background and the song sounded slightly different, this did not do well in the charts. They wanted to release it again although this time they worked with a different producer for the song and different director for there music video. There song and video proved to be a big improvement as the song reached number 1 in 10 different countries and the video won six MTV music awards. This goes to show that a music video can make a difference on a song. http://www.youtube.com/watch?v=_EXxMlIExpo
80's still carried on with great music videos with "Sledgehammer" by Peter Gabriel. Famous for it's use of pixelation and claymation. This video still holds the record for most MTV music awards for a video (9). This also went number 1 in the billboard charts. The Director of this video Stephen R Johnson made another video with the same artist which was simular called big time wich used the same effects. Nick Park who did the calymation for this went on to make wallace and Gromit.
These three video's not only have they promoted there song really well but they have been rewarded even more with awards meaning not only do the audience like them but they are officially good. http://www.youtube.com/watch?v=N1tTN-b5KHg
In the 90's and today music videos were made to look interesting with directors like spike jonze and Michel Gondry. With Spike Jonze "sabotage" video by the beastie boys http://www.youtube.com/watch?v=H4PN7Xbexq4 and "praise you" by fat boy slim http://www.youtube.com/watch?v=TQ-gVx4lfXs showed a different side to music videos. Sabotage is set like a 1970's LA cop series which promoted the single not to badly reaching 19 and 18 in UK and US singles charts.
"Praise you" on the other hand is set in a shopping mall filmed from a hand held camera. This promoted the song well and went number in the UK singles charts. Also at this time computer anmation was making a hit, with blur coffee and TV video which didn't chart that well put won a lot of awards includijng best video at the NME and MTV Europe. http://www.youtube.com/watch?v=GXRVX1AKAew
One of Michel Gondry's well known videos would be around the world by daft punk. This video included each group of dancers dancing to a different instrument. Yet again this didn't do well in the charts but is a well known famous video. http://www.youtube.com/watch?v=K0HSD_i2DvA
Now days most videos have computer animated effects in
and judging by all these videos the purpose of them is to promote the song, the band and to make history by winning awards.
In the 1930's musicians would sing there songs of in action during a segement over cartoons. these cartoons would be made by warner bros and they later on did these in upcoming musical films.
In the 1940's there was somthing called promtional clips which were one song films amde for panoram visual duke boxes. These were musical selections of a band on a band stand movie set. It was mostly jazz bands/musicians that played in this type of clip. Also at this time the American billboard charts had started so this would have been a good break for musicians to get well known.
In the late 50s's the big bopper was the first to come up with the phrase music video. Also at this time the rise of music to television which was quite succeful because this meant rising stars could be more exposed where as before then the most popular place to be exposed was Hollywood.
further more at this time a visual duke box had been invented in France and short films were produced by many French artists. The use of this spread as different countries tried to invent somthing one better than this. Italy invented the cinebox and America invented the colour sonic. All this meant that local future stars could get more well known by the audience and get there songs in the charts. Therefore not only trying to be popular but being successful, considering the UK charts had also begun ealier in the decade (1952).
Early in the 60's in Canada, lip syncing was somthing new. Manny pitson pre recorded audio and then filmed artist in certain places and got them to lip sync the song. then edited the audio and visual together later. Most early songs like these were shot in the studio, on stage or in another location. This would give the audience somthing new to look at and for the artist to be presented in a different way.
The animals had one of the earlist performances in 1960's pop with "house of the rising sun". Back then this was high quality colour and the set was espicailly built for them, all of the band were in the video and features an edited combination of tracking shots, long shots and close ups. This had a big impact on audiences worldwide, it went number 1 in UK, Sweeden and was the first number 1 in America of the British invasion. http://www.youtube.com/watch?v=AgANuwSNsok
In 1966 Bob dylon had an attempt at the modern day music video with "subterranean homsick blues". Directed D . A Pennebaker, Trying to combine performance and narrative together. It involves bob dylan shuffleing cards with some of the lyrics on them. The video didn't promte the song to badly with it reaching the top 10 in the UK singles charts and 39 in the billboard top 40. On the plus side this was a inspired peice of film. http://www.youtube.com/watch?v=AQaDUD-a_EE Roling stone only ranked it 7 in 100 best videos at the time. Other bands and artist over the years have tried to copy this style of music video, artist like INXS with mediate using deliberate mistakes. Bloodhound gangs with the song mope for the copying use of cue cards. Weird al yankovic did it for Bob's video twice, one with "UHF" and "bob"He dresses up as bob and still has the use of cue cards with more letters written on each card.
This has also featured in a film called Bob Roberts which involves Tim Robbins in the same style ally way with the use of cue cards. The video for "Buzzards of green hill" by Les Claypool's fearless flying frog brigade copies the use of cue cards again. Alain chamford got sacked from his record company and got director Bruno Decharme to create an exact replica of the video.
The first proper modern day music video was the beatles with "strawberry feilds forever". Filmed on the 30th and 31st of January 1967. Directed by a Sweedish television director called Peter Goldman. The video involves jump cuts from day time to night time and the band spilling a load of paint on a piano. This was somthing new for the audience to look at and they liked it, with the song reaching number 8 in America. Most modern day music videos are made simular this, It was also an inspired peice of edited film. http://www.youtube.com/watch?v=-7NoOhmVMac This was selected along with "penny lane" the most influential music video of the 60's at New York MoMA.
In the 1970's most music video's were performance based, such as David Bowie, roxy music and the rolling stones. One act which stood out in particular was Adam and the ants and Adam ant Due to his wacky, mad, upbeat attitude and his charisma please the audience, which is why there songs did well in the charts. It got the audience to find the artist true nature, making there video look good therefore making the song successful due the the audience reaction.http://www.youtube.com/watch?v=Q1j7bOVEew0
Plus not forgetting "Bohemian Rhapsody" which was a recieved video and the song went number 1 in the UK singles charts. http://www.youtube.com/watch?v=2VXc2eZtPN0 Pop promos like this got the record companies to show there bands on tv with out them having to turn up and play. So on shows like top of the pops they could just play the video.
In 1981 the start of MTV came along and the first video to be shown on MTV were The Buggles with "video killed the radio star" Which indicates to me that the reason why they showed that first is so that they could say music video's have now taken over from radio. This video made the song a huge success and and topped the UK singles chart, Austrailian and reached number 10 in the Billboard hot 100. http://www.youtube.com/watch?v=jSJ27TgBvJE
In 1983 the most famous and successful video of all time was made. This would be Michael Jackson with "Thriller" The story behind this was there were eight other singles released before this one. When you release a new album the first song which you take off there, is going to cost the most to make the video for because you want to promote your album. After the first video the budget gets smaller, to a point where it is pointless, which was at the kind of stage that this song was at. The director said that it was pointless funding another because your albulm has been promoted enough. So Micheal Jackson decided to fund it himself, which payed off big time, the album sold four times more than it origanally did when it first came out. The video was shown at eleven o'clock due to the fact that at the time it was scary and may of effected the audience in a negetive way. Such as being more paronoid than before, sending out messages which people will refer differently to. You could say that this video was influenced by the film An Ameraican werewolf of London, due to the fact the film and the music video's share simularities such as werewolfs, scary moments, dark setting and both well received by the critics. The film did win two Oscars so it wasn't a bad film to try and copy. The album also won eight grammy awards and the video won two grammys and four MTV music awards. This also went in to the 2006 world record books as the most succesfull pop promo of all time. http://www.youtube.com/watch?v=p_MuUcxHATo
They carried on making famous music videos in the 80's, another one was "Take on me" by A-ha. The origanal video to this was shot in front of a blue background and the song sounded slightly different, this did not do well in the charts. They wanted to release it again although this time they worked with a different producer for the song and different director for there music video. There song and video proved to be a big improvement as the song reached number 1 in 10 different countries and the video won six MTV music awards. This goes to show that a music video can make a difference on a song. http://www.youtube.com/watch?v=_EXxMlIExpo
80's still carried on with great music videos with "Sledgehammer" by Peter Gabriel. Famous for it's use of pixelation and claymation. This video still holds the record for most MTV music awards for a video (9). This also went number 1 in the billboard charts. The Director of this video Stephen R Johnson made another video with the same artist which was simular called big time wich used the same effects. Nick Park who did the calymation for this went on to make wallace and Gromit.
These three video's not only have they promoted there song really well but they have been rewarded even more with awards meaning not only do the audience like them but they are officially good. http://www.youtube.com/watch?v=N1tTN-b5KHg
In the 90's and today music videos were made to look interesting with directors like spike jonze and Michel Gondry. With Spike Jonze "sabotage" video by the beastie boys http://www.youtube.com/watch?v=H4PN7Xbexq4 and "praise you" by fat boy slim http://www.youtube.com/watch?v=TQ-gVx4lfXs showed a different side to music videos. Sabotage is set like a 1970's LA cop series which promoted the single not to badly reaching 19 and 18 in UK and US singles charts.
"Praise you" on the other hand is set in a shopping mall filmed from a hand held camera. This promoted the song well and went number in the UK singles charts. Also at this time computer anmation was making a hit, with blur coffee and TV video which didn't chart that well put won a lot of awards includijng best video at the NME and MTV Europe. http://www.youtube.com/watch?v=GXRVX1AKAew
One of Michel Gondry's well known videos would be around the world by daft punk. This video included each group of dancers dancing to a different instrument. Yet again this didn't do well in the charts but is a well known famous video. http://www.youtube.com/watch?v=K0HSD_i2DvA
Now days most videos have computer animated effects in
and judging by all these videos the purpose of them is to promote the song, the band and to make history by winning awards.
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